GAIC Group Holds First Sales Conference: Unleash – Success Through Sales
Photograph by: Noel Lito Guizama
May 9, 2025 — Diliman, Quezon City – GAIC Group reached a new milestone in its corporate journey by hosting its first-ever Sales Conference, with the theme “Unleash: Success Through Sales” at the University of the Philippines School of Labor and Industrial Relations (UP SOLAIR). The event brought together leaders, employees, sales/marketing and recruitment professionals from across the GAIC Group to align strategies, share insights, and strengthen collaboration toward future growth.
The conference opened with inspirational remarks from Mr. Jan Ivan Santamaria, President of GAIC, who emphasized the importance of focus and individual contribution.
“Today is a very important day—each one of you will be asked what your contribution will be to the GAIC Group,” he said. “That’s why we are gathered here as one group—GAIC, GAMSI, GAMSI Health Services, and GAPSI—to push harder to continuously uphold the business. This will also allow us to work toward providing better salaries and benefits for everyone.”
He concluded his message with a strong call to action:
“Through today’s shared learnings with our resource speakers, I encourage you to execute what we’ve discussed over the next six to seven months. Let’s carry these insights in our hearts and minds and act on them as we work toward our goals for the year 2025.”
Business Outlook and Performance
Key leaders delivered updates on the Group’s quarterly sales performance, business pipeline, and targets:
Mr. Joselito Alivarvar – Marketing Manager, GAIC
Ms. Karen Ann Roco – Senior Accounting Manager
Mr. Alvin Orlando Cardenas – Assistant General Manager, GAMSI
Mr. Joseph Christian Pusung – Assistant Vice President, GAPSI
Plenary Sessions
The event featured two focused plenary sessions:
Plenary Session 1: “Recruitment – The Sales You Didn’t Know About”
This session shed light on the often-overlooked role of recruitment in driving sales performance. Speakers included:
Mr. Raymond Diaz – General Manager, GAMSI
Mr. Edward Chuck Leyson – Head of Operations, GAIC
Mr. Rey Baltazar – Recruitment Manager, GAIC
They emphasized how delivering top-quality manpower solutions translates to service excellence and sustained revenue.
Plenary Session 2: “Future Sales & Technology”
This session focused on the impact of emerging technologies on sales practices. Speakers shared insights into adapting to change and staying ahead of trends:
Mr. Joseph Christian Pusung – Assistant Vice President, GAPSI
Mr. Alvin Orlando Cardenas – Assistant General Manager, GAMSI
Ms. Rolaine Perolina – Business Development Manager, GAIC
Mr. William Antonio – Senior Sales Manager, GAMSI
Mr. Joselito Alivarvar – Marketing Manager, GAIC
Employee Engagement and Recognition
Employees participated in interactive breakout sessions where they collaborated to present actionable strategies aligned with the company’s goals.
Photograph by: Noel Lito Guizama
The event also recognized top-performing employees, with awards presented for 1st Quarter Top Achievers and LinkedIn Skill Builder Champion.
To cap off the celebration, departments competed in a lighthearted and energetic dance competition, with performances from:
Accounting Group – OK Na To Dancers
Talent Deployment & Compliance – D’ T’mangs and T’mongs Craze
GAMSI Operations/TSED/Marketing – Chicken Banana Group
Talent Acquisition & Assessment – D Giggles 2.0
The GAMSI Operations / TSED /Marketing was declared the champion, earning cheers for their creativity and teamwork.
Closing and Celebration
Mr. Victor Perez, SVP – Managing Director for Subsidiaries and Logistics, delivered the closing remarks:
“Despite the challenges, GAIC Group has managed to maintain its revenue.”
The successful day concluded with a celebratory dinner at Vikings, The Alley, UP Town Center, marking not only the end of the conference but the beginning of a more unified, driven, and forward-thinking GAIC Group.
Photograph by: Noel Lito Guizama